Nowadays counter display boxes are very common these days. These counter boxes are utilized by almost every brand or industry. These boxes are used for food, beverages, clothing, electronics and apparel. These boxes also help in branding and advertising of the product. Brand recognition is very important for creating the brand image in the market. These boxes also help protect the products from interacting with contaminants.
What is a Custom Retail Box?
The custom retail packaging boxes are also known as counter display boxes. These boxes are open from the front and come in different styles and shapes. These boxes are displayed on counter shelves for convenient grabbing of the product. They are manufactured in different materials and elements.
Materials of Display Retail Packaging
There is a variety of different types of materials for the manufacturing of these boxes. It depends on what material people want to choose that suits their brand standards. The following are the material choices for custom packaging:
Rigid Cardstock
It is a very thick material that also has an anti tearing feature. This box cannot easily be collapsed due to any damage. This material totally keeps contamination away from the product. This material is usually used for storing jewelry and premium quality gifts.
Paperboard
It is a very lightweight material that can store small and lightweight products. The printing and other finishing effects can be easily applied to this material. It gives a very vibrant look to the printing. These boxes are commonly used for storing cosmetics and lightweight edible items.
Corrugated Cardboard
This material is considered very luxurious. It has a fluted middle layer for storing heavy and fragile items that need extra cushioning. These boxes are mostly used for the shipping experience. These boxes will keep your product safe from harmful environmental effects and also deliver your product safely.
Kraft Paper
It is a highly sustainable and eco friendly material that prevents the product from interacting with harmful effects. It is a brown, rough textured and lightweight paper used for packing expensive gifts or bakery items.
Innovative Styles of Retail Display Boxes
These boxes are manufactured in different styles that are trending in the market. Almost all the brands offer customization so that people can get their desired shaped packaging solution. The following are some styling ideas for these retail boxes:
Straight Tuck End Boxes
This is a very simple and common style of packaging. Both of its sides are folded in the same direction. It can hold lightweight products.
Reverse Tuck End Boxes
Its top and bottom flaps are folded in the opposite direction. This adds a structural balance to the boxes that can easily hold the product with a strong grip.
Auto Bottom Boxes
This pre glued box can be assembled automatically when opened. It can also carry some heavy and fragile items as well.
Tray Boxes
These boxes have a sliding tray where the products can be displayed. They are convenient and can be used to display some premium products.
Window Die Cut Boxes
These are very popular boxes in the range of these retail boxes. They have a plastic window from which the product is clearly visible. People can see the product without touching it.
Countertop Display
These boxes are specifically made for the shelf display of the product. They are placed at the checkout counters with some lightweight edible items.
Magnetic Closure Boxes
This box has a magnetic flap top lid that can be opened or closed easily. They are very luxurious and used for storing or presenting premium products.
Two Piece Boxes
This style has a separate base and lid that can be easily lifted off to get the product. These boxes carry shoes and jewelry items.
Mailer Boxes
These boxes are very simple and are used for subscription products.
Convenient Branding of the Product
Brand promotion is very important. People buy a product from a brand when they are sure about its qualities. The qualities can only be shown with the help of branding tools. These packaging solutions are themselves an advertising base for the customers. The finishing effects and printing on the packaging about the products durability can convince people to buy the product. Small brands can take advantage of these packaging solutions to make their brand recognizable. The following are the finishing effects on the custom retail boxes:
- Matte and gloss lamination
- Soft touch coating
- Aqueous coating
- Spot UV lamination
- Embossing and debossing
- Hot and cold foil stamping
- Digital printing
- Flexogaphy
- OScreenprinting
Conclusion
To conclude, if a brand wants to leave a strong impact on customers then it should focus on the quality of the packaging solution. Because people nowadays judge a book by its cover. The unique designs and styles of the boxes also convince people to buy the product. As a result you will get improved sales and a strong brand image.
